Call for the selection of a communications agency

CALL FOR THE SELECTION OF A COMMUNICATIONS AGENCY
Mosaic-Actions for Refugees

  1. Who we are
    The MOSAICO Association – Actions for Refugees is an apolitical and nonpartisan social promotion association, founded in Turin in 2006 on the initiative of a group of refugees from different countries. To date there are refugees, immigrants and Italian, or people who, in various capacities and with different human and professional skills, work in this sector or are interested in it.

The Association, inspired by the principles of social solidarity, is committed to these goals:

  • Supporting refugees in their path to integration and inclusion in local society, in collaboration with other entities in the area engaged in this area;
  • Promotion of refugee rights through an information space that assists the actions already taken by institutions and provides an additional point of reference in the area;
  • Dissemination of knowledge and timely information on the issue of forced migration, through moments of meeting, awareness and in-depth study of global citizenship also in collaboration with other organizations and institutions with expertise in the field;
  • Promoting and organizing the annual World Refugee Day on June 20 so that it becomes a focal point for discussion and insight into the issue of asylum in Turin.

Website: https://mosaicorefugees.org/

  1. Objective of the call
    Mosaic-Actions for Refugees is seeking a communications agency to support the association in developing and implementing its institutional and project communications strategy, with a focus on promoting our activities and engaging the community.

The selected agency will be responsible for developing and implementing an integrated communication strategy for the association and its projects, ensuring consistency and visibility across all channels. Activities required include:

  • Definition and implementation of a communication strategy to promote the association and its projects, with a focus on targeted content consistent with the objectives of each project.
  • Creation of multichannel content, adapted to different communication tools (website, social media, newsletters, promotional materials, videos), with a focus on promoting active projects.
  • Operational support in managing the association’s social channels of the association, including content publishing, community interaction and performance analysis.
  • Production of graphic materials for the activities of the association and its projects (e.g., posters, flyers, infographics), ensuring a coordinated visual identity.
  • Graphic restyling of Mosaico’s website., with an updated design that is functional and in line with the association’s identity.

Specifically, communication activities will be developed in general and with reference to individual projects, with a dedicated budget for each project. To this end, a bid is requested detailing the costs of individual activities, as follows:

  • Writing Press Release
  • Single post production for social (Facebook, Instagram, etc.) for both visual and copy and its publication
  • Single VIDEO post production for social and its publication
  • Production of content (news) for website and its publication
  • Web site maintenance and new page creation (annual cost and cost per page)
  • Monitoring and moderation of social channels (annual cost)
  • Quarterly analysis of social channel and website reports (content, audience, streams, sentiment, etc.) and strategic directions on their use (annual cost)
  • Graphic concept development for visual uniformity of Mosaico’s communication, including graphic restyling of website
  • Website development on WordPress platform taking up the general graphic concept (Home + 6 sections of 5 pages each)
  • Setting up newsletters on web platform (voxmail, mailchimp or other similar ones)
  • Creating newsletters of about 6 articles (cost per mailing)
  • Flyer graphic design (excluding printing costs)
  • Poster graphic design (excluding printing costs)
  • Graphic design of postcards (excluding printing costs)
  • Realization other possible materials (suggestions and proposals) in print (excluding printing costs)
  • Production of video reportage of an event (filming, interviews and editing) lasting 3 minutes
  1. Duration and timing
    The contract will be for 12 months, with the possibility of renewal. Activities are to begin in May 2025 and follow a plan agreed with the association.
  2. Requirements.
    The candidate agency will need to demonstrate:
  • Proven experience in third sector communications.
  • Skills in devising and implementing multichannel communication strategies.
  • Ability to independently manage social channels and digital platforms.
  • Creativity and attention to consistency with the association’s values and mission.
  1. Modalities of participation
    Interested agencies are invited to send their applications by April 27, 2025 to mosaico@mosaicorefugees.org. The application should include:
  • Presentation of the agency and work team.
  • Portfolio of the most relevant projects.
  • Quotation of services requested in item 2.
  1. Contact and information
    For further details or clarification, you can contact us at mosaico@mosaicorefugees.org.